The Infotainment Of Metropolis Newspaper

In network and cable TV time, the people more and more regard the news the entertainment to look. the now society is the multiplex society, people's ideological concept is also the multiplication, the people longed for that periphery obtains the world change information, thus favors own survival and the development. The people demand no longer was the past that politics taste strong information, they needed the economy, the culture, the science and technology, the education and so on each domain information, more importantly besides each kind of information gain, but also hoped when intense work, the news media could provide for them is beneficial whiles away the time in the physical and moral integrity entertainment. Therefore the news entertainment arises at the historic moment, and becomes now the media development tendency.There are many reasons of news entertainment's production. The most important reason has been given audiences' demand the space which it survived, this was the root which the news entertainment produced. The news entertainment reduced the serious news proportion in the content, takes the news the soft news the key point, draws close to the livelihood of the people achieves arouses "the sympathy" the goal. The author believed that the reader thought "attractive", is precisely the metropolis newspaper news vitality is. Excavates the news by might and main in the information spreading process the entertainment factor, and from receives the audiences in the expression to accept the psychology as far as possible to embark, strengthens drawing close to, strengthens interestingly, is the very suitable contemporary metropolis newspaper pathway.For several dozens years, our country's media when selects for writing the news nearly is a pattern: Lead, main body, five W news pattern. But along with people energetic culture life personal status enhancement, the people also urgent need can in kind, relaxed, the joyful atmosphere gain the information. "anxious resident anxious, thought that the resident thought that the resident needs anything, we reported anything" the idea has obtained the success in reality, also obtains the universal promotion in the metropolis newspaper, while adapted people psychology demand with the entertainment method packing news, also becomes the metropolis newspaper the new report way. According to receives the numerous opinions to make the self-improvement unceasingly the metropolis newspaper, presents the obvious news entertainment tendency.In spreading process's disseminator and passing on, in the reality mass media dissemination process, is the mass media organization and the mass media dissemination object, namely media and audiences. The publication reader, the broadcast audience, television's audience, the network web cams in receive in audiences' category. The dissemination study "the check person" the theory tells us: The mass media organization carries on news dissemination is rests on has the goal choices choice which and the processing activity the media certain standpoint, the policy and the standard of value launch. In commercialization operation's today, facing market this release lever, the media inevitably chooses the report from own development and the survival angle the content and the form. The news entertainment is precisely one kind take the entertainment as the characteristic news choice and the processing activity, it huge numerous markets, causes the media "the check person" the balance has had the obvious tendentiousness. The media when carries on the entertainment reportage, must to receive the audiences to have in an idea localization first, any report is take receives the audiences as the final foothold, will be had the very tremendous influence without doubt audiences' idea to the media. Already moved toward one in the present news the time which is expended the audiences, the media reportage must take receive inevitably the audiences as the center.Past news dissemination the status appeared by "the pedagogue", with stiff, mechanical way propaganda, lacked the creativity and the development potential. Entertainment's news information changed the education propaganda way which the past media ossified, had the strong popular tendency, tallied is expended the audiences under the tendency to accept on own initiative the news psychology, has satisfied the people in the multiplex life the different information and the entertainment demand. The news entertainment had reflected "passing on center" dissemination mechanism gradually quilt "acceptor center" the dissemination mechanism replaces. Supplies the entertainment news information, enabled the medium product the economic value to manifest, has expedited "the populace" in the true sense the media, urged the media from "to keep aloof receives the audiences to the attention, has been clear about own localization: Serves for the people.The quick rhythm's modern life pinched one "the sideline product" - - to eliminate people's entertainment time. The time which emerges magnanimously in the network information, the metropolis newspaper had one very importantly energy, is carries on "screening" to the magnanimous information. This occasion, the metropolis newspaper news strengthens the entertainment factor the excavation, is more noticeable. Because the people are seeking "the information takes in" the time on own initiative absolutely is one selectivity takes. Carries on the processing to the magnanimous information, fine forming lets the audiences produce the joyful news "the information promotion version", resells again for the news consumer - -receives the audiences, is precisely the current metropolis newspaper, in the network new media's high pressure "coerces", because "will not be obsolete, is obsolete" is been eliminated the basic reason. "screening" the function not only lies in the filtration, the essential function lies in "gets rid of the bad and retains the good". The readability is the metropolis newspaper in competes for the reader group in the competition most basic to subdue the essential factor, the decision newspaper "the coverage fraction". Whose news readable, whose news processes "attractively", who is publishing a newspaper the link to be in the upper hand, who to distribute the link to pave the way, then to hold the advertisement market to build the solid foundation. In the news practice, "provides the attractive news which the populace need" definitely to be possible to treat as the metropolis newspaper interview, the writing and the edition processing guiding principle, the instruction production has "the entertainment element" the news. News entertainment itself does not have the question, but the news entertainment's practitioner - - news jobholders actually have the possibility to present like this such deviation. Deals with the entertainment deviation question which in the news practice appears, the key lies in the news jobholders to go out the idea erroneous zone, grasps the news entertainment element excavation criterion and the method, avoids vulgar and curries favor with the world.