Research On The Area Expansion Pattern Of Chinese Newspaper Groups

For a long time, as a profession marketplace, Chinese Press has been subjected to the separated area state. Under such a condition, it is hard for Chinese Newspaper Groups to realize the scale economy and the scope economy. As the local marketplace becomes more and more saturated, Chinese Newspaper Groups is eager to find a way to develop itself. And the area expansion is the very choose that can satisfy the need of Chinese Newspaper Groups. With the mature condition of policy, economy, society and technology, Chinese Newspaper Groups have an appropriate outside environment to carry out the area expansion strategy. Since both of the outside and inside conditions are mature, Chinese Newspaper Groups begin to try out the cross-boundary strategy. During the expansions, some area expansion patterns are invented.This article will begin with the real background of the area expansion, using the economics theory and management theory synthetically, arranging the document data, sum up a summary about the patterns of Chinese Newspaper Groups area expansions, then discuss every pattern's advantages and disadvantages, finally form the reason judgment and forecast of the future development tendency of area expansions.