Newspaper Competition Of Four Modes

China's newspapers have developed into four basic patterns around the four most competitive cities, Guangzhou, Chengdu, Shanghai, and Beijing.The first pattern is Guangzhou pattern. Newspapers in Guangzhou arc the first to develop above the primitive level, and to become an optimizing pattern. The distribution of their resources is reasonable, and has their rich competition connotations, which makes newspapers in Guangzhou contact well with a mature and reasonable market.The second pattern is Chengdu pattern. Chengdu is the origin of civil newspapers, and is the source of similarity tendency competition in China. The successful start of HuaXi City Daily as a civil newspaper in Chengdu in 1995 not only triggered the similarity tendency competition in Chengdu, but also influenced newspapers development in Kunming, Wuhan, Chongqing, Nanjing, Xian, and Shi Jizhuang, etc, which makes thousands of newspapers be of the same kind.The third pattern is Shanghai pattern. Shanghai's market is a special one in China's newspapers competitions. Judging from its economy, consuming ability, and its market potentials, the level of newspapers competition in Shanghai should be equal to that in Guangzhou. On the contrary, the competition between WenHui andXinMin Newspaper Group and JieFang Newspaper Group is not as fierce as that in Guangzhou. XinMin Eveningpaper controls the market for dozens of years.XinWen Morning and XinWen Eveningpaper, without hurting XinWin Eveningpaper, has been developing quietly and rapidly. Some service-oriented newspapers, such as ShenJiang Service Newspaper and SangHai Wednesday, though share a little part of the market and do not have much influence, have their stable distributions and attract remarkable advertisement income, which gain them profits. The pattern in Shanghai is a pattern in need of competition.The fourth pattern is Beijing pattern. The sound market circumstances and its rich news resources make Beijing develop its own newspaper pattern that is different from the other three. It is a pattern of multi competition: multi-level and multi-pattern newspapers market, multi-elementary market policy, and stereoscopic competition room. Newspapers in Beijing are the combination of several newspaper patterns in China. Chengdu pattern is displayed here as the comprehensive daily newspapers. Guangzhou pattern is displayed here as the multi-structure newspapers. In the mean time, Beijing newspapers take roots in the local market, exploit their advantages, and continue to make innovation, all of which develops them into a unique newspaper pattern.