A Study On Diversified Operations Of The Newspaper Groups

Implementation of the diversified strategy of business has long been the focus of attention by theoretical and the newspaper field,since the conclusions are not uniform. With the establishment of newspaper groups in China,rapid development of press economy,the expansion of the business range of press,number of newspaper groups in a diversified and actively explore and try.In this paper,focusing on a multi-faceted theory to state situation of the diversification of foreign press group and diversification of the motivation to explore,in the analysis of a wide range of business when the status quo of China's diversified operations include:concentric Diversification,vertical diversification,diversification of cross-media business,industry,geographic diversification,as well as the operation of the Newspaper Group's capital.From the micro-sense,press diversified choice of the path have a significant impact on business performance;from the macro level,the media market,macro-cultural industrial policy,the newspaper industry overall business performance,as well as the core competitiveness of the impact of factors such as the Newspaper Group of the success or failure of diversification.China's press economy continues to be the early stages of development,due to various subjective and objective conditions,the Chinese newspaper industry in terms of economic diversification in both theory and practice,there are many inadequate,resulting in a number of issues that can not be ignored.For example,the press system,the issue of property rights,obstacles to market-oriented,management issues and financial problems.Newspaper Group diversified management,it should be "based on the industry and develop a diversification," Diversification in the choice of the way,according to press its own characteristics associated with the press focusing on diversification of the project, appropriate to carry out cross-sectoral diversity management,operation and management of newspaper groups at the same time should pay more attention to aspects of the operation of capital and prudent decision-making,the courage to try.