A Study On Development Pattern Of The Chinese Newspaper Groups

After 11 years exploration and the development, the Chinese newspaper groups havebecame the main body of domestic entire newspaper industry market and the newspaper industryeconomy prop, and will be representing the Chinese newspaper industry future developmentdirection. To make a system combs research for the 11 years' development is the primaryintention of this essay.The whole essay is constituted by five chapters. The first two chapters summarize the part,briefly introduced the domestic and foreign newspaper groups' development history, the Chinesenewspaper groups' development pattern as well as about this domain research survey. Andproposed a principle based on newspaper groups' publication product structure and its mutuallybetween relations, developed the pattern to our country's newspaper groups to carry on thedivision.The latter three chapters are the case analysis part, the article through the typical case whichselects, has divided the sub-newspaper for the prop of newspaper groups development pattern,the party newspaper for the core of newspaper groups development pattern, the multi-brandsnewspaper groups for the prop newspaper groups development pattern these three kinds ofdomestic newspaper groups' main pattern to carry on the system analysis and the narration. Thearticle had first pointed out the party newspaper for the core of development pattern lookedresembles ideally, but actually does not have the reality of universal serviceability; Nextproposed the viewpoint of the sub-newspaper for the prop of development pattern is only in ourcountry newspaper groups developing process gradual product; Finally had pointed out theNanfang Media Group's multi-brands development pattern is ideal, is worth profiting from.In the conclusion, the author has made the review summary and foresightedness anticipatedto our country newspaper groups development pattern, proposed our country newspaper groupsshould fully know themselves actual condition, then profits from the multi- brands developmentpattern, positively to the cross media, the cross region direction develops, explores more idealand the mature development pattern.