TV Channel Image Of The Construction And Making-up

The Chinese videoland development, from the program time to the column time to the channel time , already became the historical inevitable trend. Under this background, the channel specialization and the specialized channel marketing, was adapted to the inevitable results of our country present age, the culture multiplex tendency and the numerous market huge changes. But the channel image construction and the making-up are the channel specialization operation and the marketing essential content. The overseas specialized channel all extremely pays great attention to the overall image of the channel, through the channel unique localization, style, column and program, even unique director, channel symbol and music and so on. Setting up the channels'brand and column, is as for the entire channel brand image. Therefore, the channel image construction is the essential marketing strategy for any of the mature television channels. Therefore, how constructs the good channel image is the question which our television worker need to ponder. This article will carry on the example comparison from the analysis of channel specialization background and present situation, thus derive how to construct a better channel image, and thereby help the channel management to obtain the success.