| TV stations in most area of our China initialed immensely specialization regulations in the year of 2001, and turned into the phase of specialization operation. However, in fact, the namely specialization channel in most area hardly won profit, and the indispensable program resources for specialization severe devoid. Reform of specialization trapped. Practice acclaimed, the mode of channel specialization operated in former TV system is ineffectual, it is urgent to probe the new promulgate idea and operation mode of the specialization channel.This thesis is based on the TV communication theory and the marketing theory. First, it demonstrates that the specialization channel is the trend of the globe TV development. Then, it makes a panoramic scanning of our TV channel specialization course, and analyses the existed problems in the course of channel specialization. Also it deeply anatomizes the bottleneck which restrict channel specialization from the aspects of the media function, the TV system, the audience mentality, the resource market and marketing management. It is used for reference of the international advanced operational experience of channel specialization, put forward a set of successful construction patterns and marketing strategy, in that it can be influenced in the TV operation fields, and also support several thoughts for the following research.Now the development of digital TV has listed on the National Schedule, pay channel will open in successions, TV program market opened further, our space of TV channel specialization enormously exploited. The last part of the thesis demonstrates the future of our channel specialization operation from three aspects.
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