On The Development Of Specialization Of TV Channels

channel specialization is a hot topic in recent years, China’s TV industry and the key words, since the last century is s, along with the world trade organization (wto) at China’s door, China’s TV media has experienced a huge shift-from past don’t have to worry about no viewers, ignore the TV audience feeling of "theory" of waiters, turning to channel positioning on the needs of the audience "audience basis theory". Chinese media person began to stand in a more open thinking on media competition in the market, it is in this context, specialized channels problems gradually emerge. At the same time, the state administration of radio, film and began to publish relevant policy, promote the wireless and limited integration, deepen the system reform, a media group, to promote the development of the specialization of TV channels in our country.TV channel specialization based on market segmentation and focus into theoretical basis, to TV channels as a unit for professional orientation, organizational communication in the field of content resources of a channel operation process. TV industry is the emergence of professional channel, to a certain stage of development inevitable result, also is the era of political, economic, cultural and technological factors force the final choice. Implementation of channel specialization of TV media industrialization and the brand has very important significance. Speaking, from the perspective of TV channel specialization of TV channels in China development, need a long training process. In terms of TV channels, to create a professional channels are involved from the management idea, to specialized talents cultivation, to channel set to adhere to, to provide specialized content and layout, to channel specialization of image transmission, the channel profit mode of development and related industrial chain integration around the channel to a systematic process.Along with our country television industry speed up the pace of reform, the special historical conditions and the level4do Taiwan "policy bring sequela, many inevitable problems in the reform of constraints, the development of TV channel specialization, professional channel faces many problems, hinder the development of TV channel specialization. Academia has many problems of channel specialization, but some of the theory and practice is still worthy of our study and learning, the development of the professional channel model remains to be further exploration and research, the channel specialization are faced with the problem and the solution we need to more grope and solutions.This article will use theoretical analysis, case analysis, investigation method, icon analysis research methods, such as through the full text, the theme of this paper is to discuss the channel specialization development strategy in our country. First of all, based on the travel channel as the research object, through to the tourism development of TV channel specialization in10years to carding, analysis and summary, a large number of references (CSM) CCTV CSM media research firm market data, more comprehensive and objective analysis of the travel channel on channel specialization brand strategies used in the building. The channel strategy including CIS image recognition strategy, integrated marketing strategy and programming strategy, redesign, viewing time, etc.; Then this paper then discusses the travel channel in the shortcomings and the insufficiency in the process of professional development, such as generalization audience positioning, certain programs too much emphasis on the interests of advertisers, but lack consideration for the interests of the audience, the show idea appeared deviation, the positioning of the channel and build viewing season is missing; In place at the end of the chapter, mainly discussed the travel channel of professional channels to build brand in China some method, such as channel orientation, program content to win much attention, follow the principle of "content is king", innovation mechanism, the audience segment market, to build characteristic brand, etc.China does not lack of channel specialization growth soil, lack is our professional channel to cultivate patience. In the breeding process, we may meet with difficulties, also may withstand all kinds of pressure, may face all kinds of temptation, also but, as long as we adhere to the professional channel positioning, and on this basis to explore China’s media market environment channel specialization growth road, believe that will have produced the well-known in the world, with Chinese characteristics of channel specialization.