| The specialization of TV channel is an inevitable bridge to the future since the time of TV channel's plethora is coming. Therefore, there are many perplexities both in cognition and in practice when choosing the way of TV channel's specialization. China's city TV stations can not overstep the period of giving up absolute specialization, then surviving characteristically and competing differently in their process of implementing channel specialization. In this article, Channel Life of Dalian TV station is cited as an example. According to the example's practices and the newest research data from home and abroad, the author analyzes the channel's specialization, characteristic and fostering of well-known columns. Especially the author finds that the example pay much attention to the market and try to build a friendly competitive environment when implementing its specialization. The author calls all these screen-centred management innovation and adds it his own constructive and feasible suggestions. |
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