A Study Of Specialization Of TV Channel In China

Since middle-period of 1990s, with the using of transmittal technology which depend on satellite and cable television, our television enterprise come into the age of multifrequency. We look on it either from theory or practice, as a mass media, television communication comes into the age of divided audience communication, which directly decided the tendency of professionalized television channel. Especially for the introduction of digital technology, the environment of television media changed dramatically.In this paper, the author will analyse our professionalized process of television channel both from inside and outside. I try to not only show from every angle that the current situation of the professionalized process of television channel in our country, but also make constructive suggestions. The paper begins with the Origination and current situation of worldwide television channel professionalized process, analyze the current situation of television channel professionalized process in our country. The paper include these points, for example, the certainty of the appearance of television channel professionalized process in China, the current situation, difficulty and thought of development we face to. In this paper, the author still analyse an important question that refer to the style of professional process. As television channel itself, a professional TV channel ought to pay attention to marketing planning;as the tendency of development.