Our Country Television Frequency Channel Specialization Research

The question about the specialization of television frequency channel is a hot spot of television organizational reform in our country nowadays; it is also an essential topic of television industry development in our country. As the competition of media industry becomes more and more intense today, the transformation of original frequency channel resources according to the specialized request is an inevitable trend in the economy and the television technological development. It is also the demand of audiences' universal since the level of division of labor of specialization enhances.To some degree, the frequency channel specialization is a rare opportunity to accomplish the type development of television industry in our country; some scholars believe that the frequency channel specialization could be a new milestone in the history of our country's television business. The frequency channel specialization will bring huge and the profound influence to every phase of television profession in our country. From the television profession management system to the management pattern, the human resources to the manufacture broadcasts the pattern, the television program market to the television the numerous communities, this kind of influence will face the aspect that the challenge and the opportunity coexists.This article is clear about the definition of "the frequency channel specialization" at first, based on that, it analyzes the reason of the specialized television frequency channel from three stratification planes that include the technology, the dissemination and the economical. After that, it analyzes the present situation of frequency channel specialization's development. Then it speculates the predicament in development of our country's frequency channel specialization from four aspects, which are the ideological recognition, the numerous foundations, the management system and the profit pattern. And it proposes that we should solve it from the strategy and the tactics.In the strategy research of the development of our country's television frequency channel specialization, it focus on the representation and typical nature development strategy adopted by the domestic television organizations today, which are celebrity strategy, frequency channel characteristic strategy, brand column strategy, industrial management strategy, frequency channel brand promotion strategy and so on. Finally, this article predicts the future of development of television frequency channel specialization in our country.