The Problems Of The Hunan Daily Press Group

Because the birth time of the newspapers is little earlier than the television, networks and other media comparatively, so the related research about it is much earlier and richer. Objectively, the research of western press walks in front of our country. By comparison, our country's press starts late on despite, but growing very rapidly. Along with the development of China's press, the academic related research results have been increasing. As mainstream newspapers and the most potential newspaper, the Hunan Daily has a very important researching value, it is necessary to do the integrate and systematic theory research for the Hunan Daily Press Group, thereby promoting the leap of Hunan Press from theoretical knowledge to practice operating. The result of this paper is to inform the press group the situated analysis of sustainable development and to put forward specifically goals and strategies of sustainable development of the press group.The research is based on vigorous development of press on China's economic tide. Today, the media industry as a form of creating efficiency wealth is worthy of our attention. As an important component of the media industry, press plays a very important role in the healthy development of the economy. It has a large gap between China's press and the western developed countries. How to develop media industry which is at the core of newspapers and television, and bring along the harmonious development of the cultural industry and economy and society is needed to be concerned and studied for us.The paper claims the development situation of the Hunan Daily Press Group. Some problems about newspaper publication,advertisement and news are purposed. This paper tries to solute these problems through a large scale of production, person of ability and integration strategies. Eventually,the goal of the press is explained.