Research On Development Path And Policy Dilemma Of China's IPTV Development

The development of IPTV in the world have formed a certain scale, and in the development of China's IPTV market is relatively slow. This is mainly attributed to China's telecommunications and broadcasting sectors in the development of IPTV has been the dominance of mutual struggle. At present, radio and television departments with content control advantages, the implementation of the development of IPTV licence control, limitation of the non-broadcasting businesses to enter. Telecommunications enterprises with rich experience in the operation and adequate financial strength, the original business in the field of development into a certain period after the bottleneck has been the future development of IPTV as an important strategic variety. As the existing policy, the development of IPTV telecommunications companies need to obtain a licence and the enterprise work together to promote cooperation and business development in the process also encountered in local radio and television departments of the obstruction. IPTV on their own, as the master of media integration are technically very mature, the current plight of China's development is the main policy level. Present, the key is to find the breakthrough point, to promote the development of IPTV. At present, IPTV on the floor in the terminals do not have to always focus on the television terminals, especially television media have strong attributes, as well as radio and television network is the layout. Uphold the characteristics of the Internet, using computer terminals to achieve the great development of IPTV, allowing the user to watch television at any time may be a wise move. TV terminals in the development, we must adhere to the Internet properties. IPTV set-top boxes to install the user can achieve the "web surfing", the technical use of IPTV set-top boxes can be guaranteed access to the Internet.