Research On Development Dilemma And Breakout Path Of County-Level Convergence Media Center In Hangzhou Under The Background Of Media Convergence

At the 2018 National Conference on Ideological Work,the Central Committee made a major deployment of building county-level media media centers,emphasizing the importance and significance of building county-level media media centers well.Since then,the construction of county-level media centers has begun a nationwide wave.This paper mainly aims to explore the development difficulties in the construction of county-level convergence media centers in Hangzhou by sorting out the current situation of county-level convergence media in China and conducting a field survey of seven county-level convergence media centers in Hangzhou,and to put forward constructive suggestions.Specifically,first of all,analysis of the present condition of the media convergence and the national media hub at the county level of the construction of the course,and then taking the county of Hangzhou city as a specific case,combining with the social governance,media management,media management and relevant theory,analyze their own development of Hangzhou integrating the advantages and disadvantages of the media,and summarizes the development situation of county convergence media.Through the field investigation and in-depth method of all count-level convergence media centers in Hangzhou,this paper finally summarizes the problems such as unreasonable talent structure and serious loss,rigid system and mechanism,blocked operation and revenue generating channels,weak comprehensive competitiveness,poor content quality,and urgent change of ideas.In view of these problems,this paper puts forward the muti-angle and multi-word all-round integration to achieve horizontal integration,vertical integration and cross-border integration to improve the competitiveness of county-level convergence media.Establishing new systems and mechanisms,reorganizing departments and strengthening training to solve the problem of human resources;Deep cultivation of content production,from the perspectives of topic selection,creative ideas,audience habits,communication channels and so on to improve the quality of content and creative level;Expand diversified revenue generating channels,improve the hematologist mechanism,make good use of new business forms,develop sideline business to alleviate the problem of revenue generating channels blocked.At present,China's county-level convergence media development is very rapid,but there are still many problems to be solved.The construction of county-level convergence media centers in Hangzhou has its own uniqueness and reference,but it also needs to be further improved.The aim is to promote the further construction of county-level convergence media centers in Hangzhou,and to provide reference for the construction and development of county-level convergence media centers around the country.