| Under the diversified drive,China's media integration continues to deepen.The media industry as a whole presents a new trend of diversified integration,diverse development and multiple innovations.The ever-changing technology and thinking constantly reshapes the media production chain and spreads the new ecological landscape.With the construction of county-level media center,the city-level media is in the embarrassing situation of the contradiction between the dual system and marketoriented development under the dual pressure of the integration of central-level,provincial-level media and county-level media.Practice is struggling and it is urgent to seek new breakthroughs and new developments.Taking the media integration practice of Huanggang Broadcasting and Television and Jingzhou Broadcasting and Television in Hubei Province as an example,this paper visits in depth and in-depth investigation reveals the location of its integration dilemma.It summarizes the system mechanism,capital,concept and technology,based on the actual dilemma.In combination with Jingshi Media's practical experience,it further proposes a market-oriented media integration development approach,which is expected to provide practical significance for China's municipal media integration transformation. |
