The Construction On China’s Socialist Ideology Under The Background Of Media Culture Rising

Media culture, as the ideological superstructure, is closely connected with a period of economic foundation, reflecting a certain period of the social development. With the rapid development of information and technology, media culture, with its sweeping potential, gradually becomes people’s daily life and content. Due to the development of market economy and the impact of the multicultural trend, the current mainstream ideology in our country is becoming increasingly blurred. The task about socialist ideology construction is heavy when the internal socialist ideology dominated by Marxist is becoming divided and belief crisis is appearing. How to restore the socialist ideology dominated by Marxist, answer the practical problems in the field of ideology construction in order to make it possess the persuasion, become the dominating force in the social trend and the spiritual support of most social members. This issue is worth thinking for many active Chinese. This article aims at specifying the implications which media culture makes on the ideological construction in our country.The first chapter inspects the meaning of media, media culture, ideology, and the relationship between media culture and ideology, which points out that Media culture provides ideology with practice carrier and development space. Media culture is a kind of the material form of culture, which is the medium of culture. The ideology which is the reaction to certain economic and political phenomenon needs to achieve their own development by means of media culture. That is to say the media culture is the new territory of ideology development.Starting with the challenges and opportunities of our country’s socialist ideology construction under the background of the developing media culture, the second chapter shows that the construction of socialist ideology is imperative and maintaining the dominant position of Marxism is imminent in the new situation. At present, the leading position is weakened, the security is threatened, and the construction is facing new task and new problems, which are the challenges of mainstream ideology construction. However, it provides new means, new content, and widening new space for the construction of mainstream ideology. And it also offers a new platform to solve the contradiction in the field of ideology.Via tracing theory source of the building of mainstream ideology, theory development, and pointing out how to achieve theoretical innovation, the third chapter emphases on the strong vitality and penetration of socialist ideology. Marx and Engels about the theory of culture is its theoretic basis point. The cultural hegemony theory and audience theory provide theoretical reference for the building of socialist ideology. And the theoretical innovation is the key point for our mainstream ideology construction.The fourth chapter is about the practical exploration of the construction of the Chinese mainstream ideology. This chapter aims at discussing the practical application, the multiple subject development, the path selection of construction and the standard about practical evaluation. The aim of these four aspects is to promote the construction of the socialist ideology, and to increase its appeal and cohesion. Our socialist ideology has experienced 60 years history and has accumulated rich experience and lessons. Its main body presents the trend of diversification in the new situation of the construction about our mainstream ideology. So it is an important approach that to promote subject quality to enhance the cohesion. In addition, material foundation, institutional guarantee, ideological guarantee and building communication platform is important choice to construct our socialist ideology. The evaluation standard of the effectiveness on the socialist ideology construction is that whether can satisfy the immediate interests of people.