The Social Effect Analysis About Network Public Opinion In China

In recent years, the network which was called "the fourth media" is keeping growing up rapidly and being more and more influential. By now, our country's public opinion position has not only been grasped by traditional media, such as newspaper, television, broadcast, but also been captured by network public opinion to a great extent.As early as in 2003, as the case about Sun Zhigang died after taking into police station in Guangzhou disseminated to the nation rapidly through the network, the system of taking and sending was attacked by web users' condemn. This event lifted the curtain on the public air their political view through web. After this, from the Liu Yong case, the BMW traffic accident case, SARS and a series of cases to .the important events happened in 2007Some people said that 2007 is hottest "network public opinion year" in the history. Network not only becomes the most turbulent place for public opinion's expression, the public participate in deliberating and administration of state affairs in their own way through the opinion platform --Internet, but also its huge influence infiltrate into the political layer passing through the social layer, and further was affecting leader's thought idea, and even entire politics ecological environment. "The Internet politics" raised by 22,100,000,000 Chinese web users is providing a broader platform for Chinese politics civilization stepping to a new stage.In addition, "the abuse cat event", "tongxumen event","the copper must the gate event", "the sexy pictures event" and so on also reflect the network public opinion's noticeable influence to the public, the traditional media and the social ethics morals, including the positive effect and the negative effect.Why can the network public opinion produce the social impact surpass any kind of media? How does it produce such a great society effect? This article will use methods and so on case analysis, empirical study and forms, our country network public opinion initiation social effect and the influencing factor to the network public opinion conducts the analytical study, based on this, establishes the network public opinion initiation society effect the dissemination pattern, by the time can know profoundly our country network public opinion the present situation, provides for the network public opinion's control and the guidance uses for reference and refers, makes use of favorable conditions and avoid unfavorable conditions, better use network this important public opinion position.