The Effect Of Zhihu Opinion Leaders On Online Public Opinion

With the development and maturity of the Zhihu community,it became a platform that can not be ignored in online public opinion space.By the analysis of the social network of the users,it is found that the opinion leaders occupy the core position of the network.They determine the direction of the progress of public opinion events and has a great influence on the network public opinion.The connectivity of the user network is very high,so the information can effectively spread in the network and the information cocoon room effect is reduced.Opinion Leaders form a close network.with the influence of opinion leaders,public event information can be spread throughout the community.Opinion leaders in the division of the factions may lead to irrational arguments.Irrational views of the leaders may also lead to group polarization phenomenon.But the users network without central structure and high connectivity can weaken the status of opinion leaders and reduce the generation of group polarization.