A Study On Supervision Of Network Public Opinion Of Social Hot Event

With the rapid development of Internet in China, network becomes one of the main carrier of public opinion. Supervision of network public opinion plays an increasingly important role in current hot issue of public opinion, fighting against corruption and proposing honesty and cleaning, public decision, and public sphere constructed.In this paper, it concentrates on studying the demographic structure, psychological characteristics , behavioral characteristics of the people who take part in supervision of network public opinion and study on supervision of network public with social hot event. It specifically discusses the following topics. Firstly, it discusses the group identity of the people who take part in supervision of network public opinion and their behavior characteristics and psychological characteristics. Secondly, it discusses the communication process of supervision of network public opinion, including the process of original, forming, undulating and shrinking away and the other communication phenomenon deriving from the supervision of network public opinion. Thirdly, this paper sums up the characteristics of supervision of network public opinion when communication, they are the characteristics of timely, interactive, coexistence of rationality and irrationality, and lack of trust. Fourthly, the paper focuses on the significance of the supervision of network public opinion, which are making the hot issue of public opinion be resolved more effective and rationally, broadening the position of fighting against corruption and proposing honesty and cleaning, optimizing of public decision, and constructing public sphere constructed. This paper also studies the limitations of supervision of network public opinion, which are the bottlenecks in aspects of moral, legal and technical.Finally, this paper proposes operational improving approaches of supervision of network public opinion. Firstly, in the aspect of the people who take part in supervision of network public opinion, their media literacy should be educated and the opinion leaders should play a more important role in it. Secondly, in the aspect of the supervision of network public opinion media, BBS should pay more attention to their guidance and openness. It also should make positive interaction with traditional mass media, to enlarge the positive public opinion. Thirdly, in the aspect of communication environment, the government should Improve its own credibility, and became accept and face of supervision of network public opinion, improve relevant laws and regulations. The traditional mass media should ensure a fair, open and transparent information transfer between the network and the traditional mass media to establish a symbiotic and interaction communication channel. Finally, governments at all levels and all involved aspects of the supervision of network public opinion should pay attention to monitor of public opinion and improve social public opinion collection and analysis mechanism.