An Empirical Study On State Image Construction About China Daily

The state image is the reflection of country's impersonality state in public opinion.In the background of globalization,state image plays a more important role in international exchanges than ever.As other countries of the world, China focus more attention on the construction of the state image.In the beginning of the new century,it is the responsibility of our media to show a state image which is responsible and rising on the basis of peace to the world.That is also the task of China Daily.Acording to the empirical study,the paper shows the features of our state image and aggregates the successful strategy that China Daily has constructed.However,there are some problems which have hinderded its development.The paper will propose several strategic thoughts after analyzing the problems and hopefully it could give more respective for China Daily's international communication.