A Study On State Image Gonstraction About China Daily

As a measure of national" soft strength" one of important signs of a country, the national image in international affairs to obtain national interests, handle disputes between nations dispute has a key role and most direct influence. In the international community, the construction of national image needs not only to their comprehensive strength, foreign policy based on the support, also must have the aid of international communication means to guide the opinion of the world to be shaped. In most cases, a country’s image is often their own" voice" and the outside public opinion of the outcome of the game.In recent years, China’s rise has become western speculation" China Threat Theory" of the capital, and in the competition for the international public opinion position "war", the national image communication plays an important role in the Chinese media group at a competitive disadvantage. Therefore, use of international communication, the creation and diffusion of positive image of China, actively respond to foreign media on China’s negative image, has become an urgent problem to be solved and has a theoretical research value of the subject.Since the date of birth, China Daily has become China’s implementation of foreign propaganda policy, Media Diplomacy important platform, shouldering the important task to build a good national image. In the growing process, through repeated revision, China Daily has gradually formed a unique style of communication, in order to enrich the language communication, and strong infection, coverage characteristics, in front of the world people vivid, objectively show a real Chinese, from multiple perspectives are introduced China’s political, economic, cultural and social activities and other related information, become our country foreign media and the shaping of the state image force.The combination of text analysis and case studies, this article through to the China Daily news reports about the construction of national image of China Daily" analysis", in the construction of national image and dissemination of ideas and methods, summed up the using skills of communication, speech, desalination political outstanding balance report, from the ordinary Chinese perspective Chinese people, with images of the spectrum to analyze the connotation of the nation image communication strategy. In this study and the foundation of the construction of national image, in the process of communication, in order to China Daily as the representative of the foreign media presents the shortcomings, as well as the problems faced by. From the theory, practice of two links, to explore a new era of China’s national image construction and effective means of spreading, and similar media to provide certain reference.