The Analyse Of Product Management Module In CRM System For Xinjiang Telecom

Along with China Telecom going on the market, facing intense competition of the more and more open telecommunication market, in order to effectively compete in the marketplace, to improve the enterprise's core competitive ability, China Telecom has formulated a strategic plan of 'Establishing a highly effective business mechanism with customer focus, market awareness, and profit increase'. As key subsidiary of China Telecom, Xinjiang Telecom had determined to replace the old information systems (97 system) and implement a new CRM (customer relationship management) system.This article analyzes Xinjiang Telecom's present business processes, and reviews the company's CRM system requirements. Its focus is the product management ability of Xinjiang Telecom, as well as an evaluation of the present system. It recommends a new CRM system based on evaluation results and establishes the system construction goal and principle.This article expatiates on the detail design of an important part in CRM, Product management module. It specified the functional design, work flow design, user interface design, Screen and View design, use case design, etc. It also described how to implement the CRM system with SIEBEL platform. The fundamental model classifies product into product, promotion and price list, etc.It gave the detail technical design about every function module, also established the logical data model of some main components, such as Product, Promotion, Price List, catalog, etc. In addition, the key product interface snapshots have been offered in this paper as well.Xinjiang Telecom CRM project's system development phase is completed. The project is currently undergoing final integration testing. Soon the system will be online in Xinjiang Telecom, Urumqi Sub Company. I believe that this new system will provide a more convenient, effective information platform for Xinjiang Telecom business development. It will help to improve the enterprise's strength in telecommunication market competition, and accelerate company's growth.