Research On Recreation Travel By Guilin Tourism Products Transformation

Mass media is one of the most vigorous industries now since the I960's.Western medium industry has adopted the development idea and the development model of Conglomerte,which is popular in economic community.AOL-Timewarner,Disney,Bertelsmann,Viacom and News Corportion are the five biggest medium conglomerates.Chinese media can borrow some ideas from the research on the operating strategies of those medium titans.This thesis mainly studies on News Corporation.After introducing the property constitution and the business of News Corporation in China, this thesis goes straightly to the theme,that is analyzing the development strategies of News Corporation.The thesis sums up to seven strategies: 1.Merger&Purchase strategy,integration strategy,multiindustry strategy, localization strategy,globalization strategy and the adoption of new technology strategy.Research serves practice.The fifth part of the thesis discussing what Chinese media can learn from the experience of News Corporation at four angles which are achieving the multivariate integration through the merger & purchase,giving prominence to the scale merit through the multivariate;widening the financing channels, accelerating the capital accumulation;giving priority to the media, running the multiindustry;carrying out the brand strategy,creating the influential media brand.