News Corp's Business Strategy And The Chinese Media

Mass media is one of the most vigorous industries now. Since the 1960's, western medium industry has adopted development idea and development model of Conglomerate that was popular in economics circle. AOL-Time Warner, Disney, Bertelsmann, Viacom, News Corporation are the five biggest medium conglomerates. It's necessary to study their development strategies for Chinese media because the latter may use them for reference.This article mainly studies News Corporation. After intrducing its property constitution and its business in China, this article goes straightly to the theme, that is, to analyse the development strategies of News Coporation. The article sums up six strategies, i.e. Merger&Acquisition strategy, integration strategy, diversty strategy, localization strategy, globlization strategy and adoption of new techonology. Any research is to serve practice. The third part of the article dicusses what Chinese media can learn from the experience of News Corporation from three angles. Firstly, China should establish comprehensive medium conglomerates that are cross-district, cross-inustry and cross-medium. Secondly, Chinese media should open up new ways of collecting capital, and our government should allow media to go on the market, to set up share media. Thirdly, some strong media should engage in other trades.