Research On The Development Strategy Of China Chemical News Agency In The Era Of All Media

The arrival of the age of new media make China chemical industry news is facing more challenges,from the point of view of practical utility and traditional paper media,Internet,mobile Internet era of media environment of traditional paper media newspaper nibble is the trend and irreversible.Facing the tide of media,the survival mode of China chemical industry news facing unprecedented challenges,in order to adapt to the development of new media ecology,China chemical industry news in 2008 started the construction of the new media,January 2015 will media fusion as a strategic focus on the development,an occasion to press turn enterprises and state media integration strategy,to upgrade the management,operation and distribution models,comprehensive integration from the aspect of strategy,the mechanism and the system,products and services,content editing,incentive compensation,business management,operation and management,and proposed "the establishment of China chemical industry news sustainable competitive advantage and realize the dream of modern media group".This paper aims at the background of the rapid development of the media,through the collation of China chemical industry news development history,current situation and problems of analysis,using the strategy theory as a guide,through the analysis of China chemical industry news in the macro environment,industry environment and internal resources,and China Chemical Industry News agency development facing the external opportunities and threats,integrated use of pest and SWOT analysis method to extract the development strategy of China chemical industry news,and combined with the actual situation of China chemical industry news development put forward corresponding strategic implementation safeguard measures.This paper is divided into six parts,the first part defines the concept of the media,and elaborates the related theory of strategy;the second part,using the PEST analysis method of typical chemical China newspaper macro environment,the media industry environment are analyzed;the third part combs and analyzes the Chinese chemical development history,current situation and problems.Internal resources,ability;the fourth part,combined with the analysis of the second chapter and the third chapter,using the SWOT analysis method,and the challenges,opportunities Chinese chemical newspaper advantages and disadvantages are analyzed,according to the analysis,put forward the development strategy of chemical China newspaper should choose to implement the Municipal media strategy,and the strategic positioning,strategic objectives,product development strategy and market strategy are described.The fifth part,in the end,the paper also puts forward a series of measures to ensure the effective implementation of the development strategy of China's chemical industry newspaper.China's chemical industry needs to make efforts from the organization system and mechanism,human resources management,technology research and development,brand building,in order to ensure the effectiveness of the implementation of the strategy and steady progress.The sixth part,conclusion.