The Chinese Digital TV Operation And Future Development

The digital television takes a high technology and new technology, in recent years developed is swift and violent, already formed a huge market and the industry. Our country's digital television industry start is late, because lacks the good market operation mechanism, had some problems in the marketability advancement, current, how to carry on the industrial management and the impetus industrial development, is question which urgent needs to solve. First, this article analyzes digital television's concept and the development condition. Carries on the limits to digital television's concept, and elaborated and the merit, digital television's transmission mode, digital television's function, as well as has carried on the analysis to the world major country digital television development condition. Next, has carried on the selective analysis to our country digital television operation present situation. First elaborated our country digital television's development process and the present situation; Next, analyzed our country to develop the market competition which digital television's advantage and our country videoland will face in the future; Finally, proposed our country develops the difficulty which the digital television faces. third, carried on the discussion in view of our country digital television service operation, the content including digital television's market absorption capacity, digital television's profession characteristic analysis, the digital television consumer market subdivided, digital television's program to integrate the pattern and digital television's market strategy. is final, in view of the present situation and the question, this article proposed the policy incline and raise independent market operation ability unifies; The releasing national standards, lead the related industrial development; The adjustment industry chain, seeks the suitable industrial pattern; Provides content which resources are well used, transforms is expended the numerous televisions countermeasure measures and so on idea.