China Digital Cable Television Development Strategy Research

The digitization of TV will completely change the original management pattern and the competition pattern, and provide a good opportunity for the television development. The government highly takes the development of digital television, and gives the enormous support in the policy. The national Broadcast and Television Bureau has drawn up the developmental strategy of the digital television and the timetable. The Digital Cable Television is the key point in this period.The Digital Cable Television development has the extremely good policy, economic, social and technology environment, but also is facing the huge challenge. The digital television has a completely open values chain, and the competition will break out in all of the 4 links on the values chain. Presently, the youth Digital Cable Television is facing the threats of the fast development of the direct satellite TV, the ground digital television, and the IPTV. It is very important for the Digital Cable Television to grasp the opportunity and maintain the superiority in the competition.In the first chapter, the macroscopic background and the present situation of the digital television will be discussed. The second chapter will analyze the characters of the digital television industry's values chain, and will research the competition environment and situation in the transmission service link on the values chain. In the third chapter, SWOT analysis method will be used to develop the internal superiority, inferiority, opportunities, and the threats for the Digital Cable Television. The fourth chapter will give the development strategy for the Digital Cable Television. It will be pointed out that the most basic strategy of current Digital Cable Television is to speed up the digital transformation, and revolving this basic strategic goal, a series strategy will be drawn up, which includes the digital transformation, content, network, Financing, and etc.