| The progress in news media industry has earth-shaking changes with the internet development in China.Limited by layout and timeliness in previous days,the traditional news media started stopping publication and downsizing,so as to turn to the network news area and positively expand the business mode of innovative market.All kinds of news media swarm into the fashion of network,so as to make local news websites which enjoying "new media"feel the unprecedented crisis.As the authorized network media in Tianjin,Tianjin Enorth New Media Group.Co.,Ltd is an effective platform for the government and local people to communicate and it is the bellwether in local news websites of Tianjin.After founding for 17 years,Enorth mainly devotes itself to political news and website technical services.With the development of times,the website positively answers the call of the government.It has already successfully completed reform as an enterprise and financing and carried out market operation.It is considered as an epitome of local news website development process.The reformed Enorth positively indulges itself in commercial operation,but its business mode fails to "remold itself thoroughly".Therefore,it is still "outshone" in market business operation.Nowadays it has been faced up with the increasingly severe commercial market competition.In the paper,the author regarded Enorth as the research object.Based on the trend of development,competition among the websites and needs of company reform,by analyzing issues in the commercial operation with the marketing theory of 4C,the author further analyzed relevant causes.As learning from experience and practice of other websites,the author tried to propose some targeted solutions——innovate the news?lower the cost?divide the netizen and strengthened interaction,hoping to expand the wider commercial market for Enorth,pave a road to expand enterprises in the future,and also provide reference for local news websites of the same kind in other provinces and cities. |
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