Research On The Elite Category Of Television Programmes In Media Ecology

Mcluhan says that, "if you don't understand the function of communication tools, youcan't understand the vicissitude of the society and culture either." At the same time, TVindustry's development can not be separated from the specific social history environment. Itproposes different proposition at different time .However, the television programs industry isin unceasing development when solving the issues that the time has proposed. Today,television media and the traditional elite culture of combining give birth of a unique era oftelevision programs type -- the elite category of television programs. It inspired people to takeup the spirit of heritage and cultural context to enhance audience tastes and cultivation,promoting social progress duty. Television has been spread widely, and it makes the mostprofound impact to all aspects of people's lives. The elite TV programs has attributed not onlyto the traditional elite cultural but also to the continually development of the television. Itgives more profound meaning and special features. But at the same time the elite televisionprograms has many shortcomings. So how to make a full use of their advantages and toovercome disadvantage becomes the key for its development.The viewpoint that"the ecology viewpoint is the main thought foundation" is acceptedby more and more people. The western scholars think that the best way to study thephenomena and problem of the communication is using the principle of ecology. The mediaecology provides a new way to study Television Programs. Further more it will be easier torecognize the situation of Elite Category of Television Programs when we considered it asorganism. Elite TV programs as a traditional elite culture and a product of integration, ischanging in media environment. The traditional elite culture has many advantages, whichbeyond the traditional print media. The elite Television has many shortcomings any way. Themost important way for the Elite TV programs to achieve success is to find its very position inthe media ecosystem. By extending the advantage, settling up the position in the mediaecosystem properly, and seeking the compatible relationship between the competition andcooperation in the media ecosystem, we can improve the environment of the media ecosystemto keep the balance of the inside and outside media ecosystem. And then we could acceleratethis fine circulation in a stable way.