The Research On The Status And Tendency Of The Separation Of Production And Broadcasting Of The Television Programs Under The Media Ecology In China

As overall strength of the media industry, TV in China under the current media environment has made great progress. Triple play with lightning speed carry out in China, and IPTV, mobile multimedia broadcasting and other new media constantly come into view. Springing up of private production companies of television have emerged. Awareness of audience participation makes the spread of television into a two-way communication from the one-way interactive communication. Because of Long self-sufficiency model, appeared in the TV industry in China shows an insufficient number of serious issues such as homogeneity and Threat to the further development of China's TV industry. To break the unity of the original production and broadcast mode become an inevitable choice of the Separation Programming and Broadcasting.This article begins to clarify the concept of the separation of production and broadcasting of TV program. According to the theory of the media environment, audience theory and specific conditions in China, I discussed the current situation of the separation of production and broadcasting. In our special ecological environment, the separation of production and broadcasting of TV program in China explored the characteristics of producers in line with our system, the market mode of operation and the industrial chain model, presenting a commissioned, co-produced, all channels model, the whole industry chain mode model etc. At present, the separation of production and broadcasting of TV program in China is still in its infancy stage. There are many problems, for example, lack of a sound policy of protection of the laws and regulations clear, production and broadcast both in the operating mechanism, integration of resources and the obvious contradiction between the distribution of benefits, etc. In the docking institutional obstacles exist, the program operating system is imperfect .Operating channel integration is not smooth. These are no complete TV markets, immature capital markets, coupled with China's television industries, restrictions on capital injection, which have impeded the separation of production and broadcasting of TV program reform. It is also been affected that the television become bigger and stranger. Despite suffering several times in the reform process from Institutional constraints and the challenges of the market mechanism, the separation of production and broadcasting of TV program has led the television in the direction of reform. It has met the modern needs of an increasingly competitive media and promoted the television program production and management from extensive to intensive changes. It also has reduced the cost of program production and realized efficient operation.Based on Case study and theoretical interpretation, the process obstacles of the separation of production and broadcasting in China and an irresistible trend, I analyzed the Anglo-American experience in Korea and other countries, summed up the path of the separation of production and broadcasting of TV program in China . Using the theory of gradual development trend, I predict the development trend of the separation of production and broadcasting in China. The separation of production and broadcasting of TV program in China learns from the British TV show commission public service nature of the operation. It also absorbs U.S. TV market-oriented operation and the experience of giving priority to efficiency. The separation of production and broadcasting of TV program in China learns from Korea to actively develop the overseas market and combines media of China ecological status under the television, to explore the characteristics of Chinese TV programs path. That is based on the focus of public services, gradually developed into a separate corporate entity and establishes a modern enterprise system. One hand, one television station in the implementation of the separation of production and broadcasting of TV program in China will peel television production sector and become an independent market entities; the other hand, the power of social production of television programs driven by economic interests gradually will add to the ranks of television production and will become an important Market players. As the main production and broadcast the formation of two separate markets, television program production and broadcasting industry chain in the production and broadcast sectors gradually mature. Television production and broadcast deal the two sides gradually achieve seamless connection. TV program evaluation mechanism is also gradually improving this process, and ultimately to the deepened television direction. In our existing media ecology, TV Industry of China must adhere to our economic and social benefits of a unified. We should combine our various practical uneven regional developments, to explore suitable for China's TV program production and broadcasting reform path. We should wish to sub-points and actively promote innovation in the field of television the productivity standards.