Research Of University Professor Image On Print Media Of China

Through analysis of the "People's Daily" newspaper of the relevant reports, we research the teacher's image from the main national newspapers. The study found that in the current media-related events and university professor reported that the University's teacher is a negative image ; Moreover, with the advance of the date, the number and intensity of the negative reports are growing, objectively affect the public mind the image of professor, causing the image of professor "demonized."we analyzed the main reason that why the professor image is "demonizing" First, a large number of negative reports on the emergence of professor to a certain extent makes "professor" were marked "bad" mark, and have either round effects, making the audience inferred from the judgment of the quality of professor, resulting in a negative effect; Second, the image of professor in the community arising from the stereotypes are deep-rooted. Because of the special-career, the professor decided to have a noble image was defined as personality, a culture of knowledge, rich life experience and tireless missionary, scholar, doubts category. The mass media, whether consciously or unconsciously, and they provided us with the typical image of professor distort our understanding of the true image of professor; Third, the media reports on the negative image of professor and professor can not truly reflect the real situation now, but too many negative reports often give the audience a bias; Four is now among the media (particularly between different types of media) increased competitive intensity, Paper media and the Internet has enabled the crisis aggravated, At this time the need for paper-based media outlets, and increase negative reports are an effective means of attracting the audience eye, resulting in a distorted image of professor. Finally on how to face this phenomenon is the emergence of a number of rationalizations.