Research Of The Negative Reports Of Network Medias On Chinese International Travelers

In recent years,with the rise of the international tourism market of China,the negative reports of Chinese international tourists has become a hot topic for the public.In the situation where "Public Diplomacy" has become a shared concept around the world,the individual behavior of each tourist will be more closely linked to their country's international image.Based on that,we must pay attention to this phenomenon.This paper aims to explore the factors,which is on the layer of society and media environments,to influence the negative reports on Chinese international travelers.In order to complete this study,the author selected relevant reports as samples.Meanwhile,based on the results of this article,the author also tried to make recommendations for related media.In the first chapter of this article,the author tried to summarize the characteristic of genre,preference of respondent selection and reference ratio for these negative reports on Chinese international travelers,by utilize the method of quantitative analysis.Also in this chapter,the author uses the method of horizontal statistics,which is based on the communication effects,to find out the common features and problems on this kind of news reports.In the second chapter of this article,based on the existed result of quantitative analysis,the author tried to summarize the features of discourse space,subject,and genre of the negative report on Chinese international travelers.Meanwhile,the author also highlights the existing problems,such as rumor,the reliance of discourse power and the phenomenon of fragmentation in this kind of news report.In the third chapter in this article,the author attempts to make some suggestions to news media,by uses the results of this research,coupled with the classical news theories of the West,such as "The theory of media responsibility".This paper argues that,as the irreplaceable part of China's international image,there are too many factors that affects the media image of Chinese international travelers.There is the way to reaching consensus,that making the coordination among traveler,news media and society.