Study On The Reports Based On Negative Financial Themes In Chinese Financial Newspapers From2005to2011

The study count the number of the reports based on negative financial themes in the ChineseFinancial Newspapers between2005and2011,then test the theory of Pseudo－environmentbetween the real environment and the Pseudo－environment,and analysing and explaining thereason by using the theory of field. Findings indicate that there is a large difference between thereal environment and the Pseudo－environment,but there is a highly positive correlation existedamong the number of reports to Shanghai composite index between2005and2011. The studysuggest that one of the reason why the mass media build the Pseudo－envirament is that they areinvoled in the game of all kinds of field in the real society,and influenced by the field on behalfof econmic pole and political pole.The mass media build the Pseudo－environment based on theShanghai composite index,it will be divorced from reality and be harm to the development of thefinancial industry and the inerest of the audience.To research the characteristics of the content in the reports based on negative financialthemes in the Chinese Financial Newspapers,the study analysied365reports with the method ofcontent analysis.Findings indicate that the main generic of the reports is news; the sources ofinformation largely depend on the supervision departments;the reports are mainly writed basedon the view of macroscopical industry;the main area of the reports is stock market;the number ofthe words in the reports mainly below1500.Finally,to research the characteristics of the text in the reports based on negative financialthemes in the Chinese Financial Newspapers,so that the audiences can distinguish the reportstrue or fault and make their rational decisions on the basis of true information, the studyanalysied the365reoprts with the method of text analysis and summing up in6majorclassifications and9small classifications.