The Research Of The Cover Story Of Chinese News Weekly

The Newsweek is a kind of medium form which has prosperous vitality, the cover story of the weekly magazine is also important. The cover story is the important part of the weekly magazine , it shows the attention that importance and interest will draw on a reader, the cover designs of original will leave a deep impression for reader with shocking, the reading desire which stirs up a reader causes them to purchase desire thus.This selected works took《Chinese Newsweek》,《new people's weekly magazine》and《south breeze window》the cover story of three Newsweek is a research object, and make use of a Journalism and communications theory to carry on a reading towards analyzing a result. The thesis is totally divided into four parts:Chapter 1, Writer overview the total condition of contemporary Newsweek, carried on a define to the Newsweek., analysis compared the Newsweek in the United States and China by politics ,economy and culture.Chapter 2, from the contents frame, titles selected for publication, format in printing design and published period the writer introduce the contemporary Newsweek characteristics, and analyse《Chinese Newsweek》,《new people's weekly magazine》and《south breeze window》.Chapter 3, Analyse cover story by communications research method .carry on define to cover story and overview to the content analysis method. By a comparison《Chinese Newsweek》,《new people's weekly magazine》and《south breeze window》of content analysis result, get Chinese news weekly cover story characteristics .Analyse cover design by the color, picture and creativity...etc.,and draw on the characteristics of that.Chapter 4, the writer read the result of content analysis by Agenda setting ,News resources, Narrative and News value. In the summary , the writer summarize strongpoint of Chinese Newsweek ,and in the meantime point out shortage of that .weekly magazine at develop process in of shortage. The research which expects a way through the cover report gives some apocalypses for the future of Chinese Newsweek.