A Study On The Contents Of The Cover Story Of Newsweek

"Cover story" is to show the planning ability of the most important part of Newsweek magazine, can fully reflect the Newsweek's reporting position and values, reflects a weekly self-positioning, style and strength level. Therefore, the study of the cover story is the Newsweek content for the best choice. "China News Weekly" is sponsored by the China News Service, the most influential weekly magazine, the "cover story" as the weekly column of the landmark, the core content of each issue because of its depth of coverage, and the majority of readers. Phoenix Weekly is sponsored by the Hong Kong Phoenix TV, the State Council Information Office and the China National Press and Publication Administration, licensed in mainland China on sale, political, financial, cultural journals. Its "cover story" adhere to its independence, balance, do not tend to any groups, interests, the whole community as a news report the objectives and objectives of the collective interest. Its unique perspective of the report in the global Chinese circle of widespread concern.This paper selects two cover stories from 2014 to 2015, two years and two years, and analyzes the news content by using case analysis method and text analysis method. The analysis results show that China News Weekly Cover Story and Phoenix Weekly Cover Story are the same in news themes, coverage areas, reporting tendencies, reporting methods and narrative features due to differences in operating mechanism and system. Similar choices, but also have their own different emphasis. In the coverage of the story, "China Newsweek Cover Story", "Phoenix Weekly Cover Story" are mainly domestic and international news coverage, the content is extensive and full of depth, the focus is to tap the news background and content, covering many areas, In the political and social areas are concentrated. In the report area, "China News Weekly cover story" based on domestic reports, "Phoenix Weekly cover story" based on international reports; tendencies in the reports, both neutral reports are the main, but "China News Weekly "Cover story" focus on positive reports, "Phoenix Week cover story" focuses on negative reports; in the way of reporting, "China News Weekly Cover Story" "Phoenix Week cover story" to explain the report and investigative reports Mainly, in the depth of the topics of the report have focused, are focused on mining the background and content of the news. In order to clearly contrast the differences and characteristics, selected from the text "China Newsweek cover story" "Phoenix Week cover story" on the same event reports:"left-behind children" and "miscarriage incident" from the title, pictures, Theme and writing style. The results of the analysis show that the headline and the subtitle are used in the title, and the keynote of the report is shown in the picture, and the topic of the cover story is interactive. On the status and future of the depth of interpretation; writing style on the use of a large number of background-oriented writing style, commentary writing style, documentary narrative style and professional and civilians intertwined language style. Through the analysis of "China Newsweek Cover Story" and "Phoenix Weekly Cover Story", this paper tries to give full play to the advantage of "resources" by strengthening the media integration, giving full play to the advantage of new media, and making the "style" featured weekly cover story. The interaction of readers, the realization of new media to the continuation of the publication, the formation of the cover story matrix model six aspects of the future development of Newsweek.