Regulating Of The Public Opinion On The Internet Media

With the Internet becoming new mass media and the Internet public opinion arising rapidly, the Internet public opinion has had much effect on society. It is becoming a new public opinion territory which every country can't ignore and compete to fight for. Because of such characters as interaction, punctuality, hypertext and personality, the development of the Internet opinion appears intricate. One hand, the Internet propagation makes the public obtain broader opinion space than ever and more freedom for public opinion and promote the process of social nationalization; the other hand, it made the new questions such as the cause and development of emotional public opinion, negative opinion, the difficulty of opinion management. It has become an important topic for our discussion how to adroitly guide action according to circumstances to hold the right guidance of public opinion to make use of the constructive function of public opinion, and how to restrain the destructive function of public opinion to promote its healthy development.This paper sets off the research in the light of Marxist philosophical. Using the technical routine, from generalities to peculiars, from current situation to question, the paper studies the Internet opinion and its control completely and systemically. It is complementarities of the existing research. There will be a common but special measure for the regulating of the public opinion on the internet.In this paper, the Internet media public opinion the basic content, and its entry point for the formation of the network media to regulate and control public opinion done a theoretical analysis. China's Internet media focus on analysis of public opinion and the status of the existing network of non-rational public opinion, the radical tendency, the media violence and the media to "westernize" the impact of the problem, and cited the past two years have targeted the network of representative opinion incident to illustrate . Internet media undermine the public system to control the dissemination of information control and intervention capability, thus increasing constraints on the media guide and on the difficulty of the audience, that is, the Internet media regulation and control of public opinion is difficult. Papers focused on how the Internet media and public opinion for effective regulation and control, and proposed a more detailed exposition of the Internet media public opinion control measures and strategies, that is promulgated laws and regulations, standardize network; enhance the online media industry self-regulation, strengthen the individual Moral self-discipline, set up to guide public opinion monitoring mechanism, the implementation of public opinion surveys and forecasting; strengthen the building of the mainstream media network, with the mainstream voice to guide public opinion and develop "opinion leaders" to guide public opinion towards the Internet media; strengthen the application of technical means to achieve an effective network of public opinion Control; traditional media and interactive media, the public opinion to form a common market, thus the initial construction of a more scientific integrity of the network of public opinion and social control system.