Rearch On Human Resource Development Of City's Media Of Broadcast And Television

Human resource is the first resource for development of modern world. In fact, it is a competition of human resource which is a competition of media calling. A media company can achieve its strategic goal only it exploits human resources effectively, administers human resources rationally and scientifically, mobilizes the staff's activity and creativity and makes the best possible use of the staff.This paper chooses the typical city' s media of broadcast and television in Zao Zhuang media company-and is on the basis of investigation and researching on the theories. From the practice, it researches the problems and solutions during the exploiting human resources. At the beginning, this paper analyses the problems exploiting human resources of city' s media of broadcast and television. According to the current situation of the developing about city' s media of broadcast and television, it analyses the strategy of exploiting human resources as well as analyses the advanced patterns and distinguishing features of Zi Bo City' s media of broadcast and television. This paper studies and produces a systemic measures of exploiting MEDIA' S human resources, emphasizes on the study and designing of the Career Development Program and the system of education and training. It also analyses some new thinking about the encouragement mechanism, and as well, produces organizing organizational culture is the most important strategy in the theory of exploiting human resources according to the characteristics of city' s media. Finally, it inquires into a city media's team building across the culture.