Research On Human Resources Development Of Radio And Television Media In Xiangzhong City

ABSTRACT:The current reform of China’s cultural industry in full swing, there has also been in the process made a lot of initial results. As the core aspects of cultural radio and television media industry is entering into a period of adjustment as a whole, and therefore more in-depth reform is inevitable. Human resources are the primary resource for the development of modern society, the media industry competition, in fact, human resources competition. Only effective development of human resources, rational scientific management of human resources, and fully mobilize the enthusiasm of the media and creative staff, properly utilized, can make the best use, in order to effectively achieve the strategic goal of media development.In this paper, a combination of theory and practical approach to human resource management, organizational behavior and other disciplines as the theoretical basis for enterprise development strategy as a guide, the Hunan Radio and Television Media Human Resources Management and Development as an object for study. Through interviews, questionnaires, etc. on the company’s human resources to analyze the situation, combined with the enterprise development strategy, post structural imbalance, declining quality of personnel, professional and technical personnel faults, high staff turnover and other issues remedy proposed Hunan Radio and Television from a strategic height emphasis on the development of human resources, and the use of the rich human resource development tools, from recruitment, training, career planning, incentive mechanism angle Hunan Radio and Television to develop human resources development specific countermeasures.Faced with increasingly fierce market competition, radio and television media enterprise transformation strategy is at a crucial turning point. To achieve sustainable development, a critical issue is to transform ideas, innovation incentives, rapid increase in human resource development, application and management of human resources for promoting sustainable business and sustainable development of the engine. Through this research, with the ultimate aim is to promote the sustainable development of enterprises, and to provide a reference for other similar enterprises.