Changjiang Daily's Front-page Layout Innovations And Journalism Reforms Of The Organs' Newspaper

For a very long time, Changjiang Daily, Wuhan committee-reported, was one of the most credible and influential newspapers in Hubei district. That is to say, Changjiang Daily had a wide readership, and enjoyed a high degree of authority. In addition, Changjiang Daily, not only in Hubei province, as well as occupied a central core status of the Newspaper pattern.Since the mid-1990s, China's market economic system has been gradually improved and the urban newspaper has developed rapidly, which had an important impact on organs'survival. Under this background, Changjiang Daily increasingly narrowed living space, not only the severe decline in circulation, and advertisement, also declining influence. In order to gain market share, limited readership and prevent being marginalized in the new newspaper competition,Changjiang Daily continuously adjusted business strategy. For instance, from May 23, 2005 until now, Changjiang Daily had two major facelifts.As the most reliable reflection of organ's image, the front page layout innovation has a pivotal position in the practice of journalism reforms. Because it directly affects other aspects and steps of organ reforms, and what's more, it also has a direct impact on the final results of journalism reforms.This paper mainly studies Changjiang daily's two recent front-page layout innovations. Through a series of in-depth analysis about causes, process, results, and gains and losses of the innovations involved above, the paper is to explore regularity features and give some suggestions to avoid misunderstandings and to abandon negative factors in the course of organs reforms.In a word, along with the gradual development of newspapers competitions and journalism reforms, the organs'newspaper reports will undergo more significant changes. Through the studies about this case, we can find out the way that organs'news report----how to effectively attract readers and communicate in formations. On this basis, we can sum up their internal rules and provide some views of the next step of reforms in order to enhance the organs'core competence, which is of great significance for the organs.