The Development And Innovation Of "Anhui Daily" Page Visual Communication

In the era of time and attention deficit, emphasizing speed and reading pleasure, No matter how rich contents of the newspaper, it needs to make efforts to attract readers in the form. Therefore, the newspaper layout language is more powerful in the visual age. It can convey information to readers effectively, it can strengthen or weaken their significance according to add a variety information of text and image, and even change their original meaning. Different page forms are able to attract readers with different levels.Practice shows that newspaper layout form is not only the formal language and expression of news but also a important means and driving force of occupying the reader market. Facing fierce competition of other newspapers and radio, TV, internet, etc, the original layout of "Anhui Daily"is more can not meet social development needs and the reader needs as provincial newspaper, whose layout innovation is imperative. In this background, the party newspaper also changes its rigid layout gradually, without totally abandon the party newspaper model it use new layout visual to attract more audiences and markets.This paper chooses "Anhui Daily"as research objects, analyzing history, development, page content, design characteristics of its page form from many perspectives such as aesthetics, communication, psychology and marketing. The paper explores the layout changes of reason, ideas, and measures, simultaneously trying to find the practice of inadequate in theoretical analysis and propose some specific recommendations in order to find the future direction of "Anhui Daily"as the representative of the party newspaper layout. It also provides realistic references for other party newspaper layout innovation.