The Commercial Feminine Websites:the Feminist Media Studies

In the information age,the rapid development of the internet has brought great convenience to our life.The appearance of the feminine websites,especially the professional commercial feminine websites have not only provided plenty of practical informations,but also established a free commuciation space for the females,what’s more they has influenced the thought and consciousness of the female audiences.However,under the influence of the patriarchy and the commercialize,the feminine websites also exist the kitsch, the female image they described still difficult to get away from the secondary barriers.Based on the perspective of feminist,we analyzed the commercial feminine websites in the order of media production-media text-media audience.On the one hand,we affirmed the advantages of these websites,on the other hand,we analyzed the reason why the commercial feminine websites lack of the feminist consciousness, how to express the lacks,and how to influence the audience.In the first chapter, the author defined the feminine websites and classified the websites into the official feminine websites,NGO feminine websites and the commercial feminine websites. The commercial feminine websites attract the most of female audience.But the websites still don’t have enough feminist consciousness as they should be.In the second chapter,the author did the research from the view of the media production,and got the conclude that the absence of female practiotioners,especially the female leaders is the important reason for why the feminine websites lack of the feminist consciousness,but the collective social media production factors tend to media production has the more important influence.So if we want to improve the current shortcoming of the feminine websites, strengthen the media practitioners from the source of the media literacy training has become a top priority.In the third chapter,the author do the research of the text,advertisment,the pictures.and the BBS channel.and discussed the feature of the commercial feminine websites,In the fourth chapter, the author focuses on the analysis of the present situation of the female audience and how the commercial feminine websites influence the female audience.Finally,we think the commercial feminine websites have to enhance the awareness of social gender of the staff,seek the balance point of the commercialization and the idealist,increase the supervision,and strengthen the education to the audience.Only in this way,the commercial feminine websites can be the spokesman of the females and seek the more development for the females.