Analysis Of Local Commercial Feminine Website

With the development of social economy and culture, to raise the level of human life, public access on medium and dependence degree increasing and strengthening, mass communication today almost into the daily life of every person. The media as an important part of social organism, has become an important platform for cultural communication and display. With the continuous expansion of female culture, appeared to women as the main audience of media, such as the female newspapers and magazines, radio and Television Female channels and specialized websites as the representative of the female media, female media is the media need to express themselves demand results, women media in promoting the awakening of women’s consciousness and to promote women’s development has an important role in. Our commercial feminine website is the emergence of the typical female media, but the commercial feminine website of our lack of female perspective, homogenization of serious phenomenon, can not fully meet the needs of women’s development, so the development need a commercial feminine website has opened up a new road.In this paper, taking Tianjin area "Belle" commercial feminine website as a case,"Belle bar" in perspective of localization for the development of their own advantages, to create fashion forum website for the local women’s services, to provide all aspects of fashion advice and consumer guide and other local women needed information, from online content to offline activities actively use backed by the local advantages, and provides a new way to the development of commercial feminine website development.This paper is divided into five parts, the first part is the introduction, introduces the research background, purpose, significance and research methods and commercial feminine website development process and the status quo of etc.. The second part is the analysis of the concept and cause of commercial feminine website localization. The third part is from the positioning, content, mode of operation and the interaction of four aspects of Tianjin "Belle" localization strategy, analyses its successful experience. The fourth part of the interview to the "Belle it" members issued questionnaire, and the interview results are collected to summarize,"Belle of local women’s contribution." The Countermeasures for the development of less than fifth part states "Belle" website and how to better...