The Change Of TV Medium Form In Multimedia Environment

The paper's study object is TV medium form under the multimedia environment. And this paper attempts to make a research on the development of TV medium under the multimedia environment by analysis of the present all media development feature and historical outline of TV technology and programme form.This paper attempts to make a research by means of case study and theory study,and make the review and propspect on TV medium. Through studythe technology and programme foms of TV medium occur the very big change in resent years.Not only there are so much factor such as economy,policy, cultuer,and so on influencing the development of TV medium,but also we shouldn't deny that the influnce of multimedia technology is the biggest.Multimedia technology create an interactive,quick,and mass information world.In the world, TV medium has a great evolution,but at the same time, also face the bigger challenge.So,to let TV achieve the better development,need every TV man's effort for exploiting the bigger living space.The paper is divided into four chapters.The preface clarity the object, purpose and value of the study, the method and process of the study as well as the basic theories.Chapter one starts with present era background,lists the development features of all mainstream midia,clarifies main feature of mulitimidia erviorment and influence upon TV media.Chapter two starts with the present policy enviorment,economy enviorment,culture enviorment,audience enviorment and space enviorment, and anlyzes in detail the present existence sisutation of TV media,and make a detailed background anlysis fou the change of TV media.Chapter three starts with the TV technology,anlyzes the technology form change of recent TV proramme transporting and broadcasting,reserch the phenomena and trend of change,including gathering, transporting,broadcasting,and TV acceptence terminal.Chapter four starts with TV programme form,make the anlysis and prospect for the TV program form and making thoughts.At the same time,it points to the diversity of TV program form and the advance of TV program making thoughts.At last, the author points out that the change of TV media is deserved pride of every TV man,but at the same time,we should know the change regularity of TV media,and find out the feature of TV media for the better development.