Research On Operating Mode Of Radio And Television Operators In Network Convergence

With the rapid development of information technology,"the network convergence "has become the inevitable trend of development of information industry. It is the nature of the telecommunications network, broadcast and Internet multi-dimensional integration, so that it can carry a variety of information technology services, to create a wide range of value-added services, and ultimately to achieve interoperability of network resources, reduce duplication, the formation of an inclusive strong, easy maintenance, low-cost multimedia network platform.At present, China " the network convergence " is developing rapidly in the next3-5years, the total assets of all areas of triple play will reach5000-8000billion yuan, annual growth rate of30%-50%. In such a situation, how would expand broadcasting a new profit point, to seize market share, forming its own set of competitive business model, so as to share the interests of the market after the triple play, which is placed in front of the broadcasting system one of the most important issues intuitive.This paper analyzes the development of the global digital television, and the United States, Japan, Europe and other foreign carriers operating mode, and learn new media operating experience, proposed for digital TV operators are relatively mature and innovative business model. And local digital TV operators in Hangzhou (Wasu Holding Co., Ltd.) as a case study for the theory and practice.T he main characteristics and innovation thesis is that:to combine my actual work, a profound analysis of the current status of the domestic radio and television operators, raised the question of triple play, radio and television operators must focus on transition from traditional media platforms into all media developments in the field platform. To "cloud media center platform," as the core technology, to carry out "a cloud multi-screen" of the entire media business, and take the road of overall operations.I believe if radio and television operators can seize the opportunities in this change, it can achieve the true industrial management, accounted for a market opportunities.