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A Research Of TV News Planning Based On The Convergence Of Television And Internet

Posted on:2017-01-06Degree:MasterType:Thesis
Country:ChinaCandidate:C J GaoFull Text:PDF
GTID:2308330485979008Subject:Journalism
Abstract/Summary:PDF Full Text Request
Under the new communications environment of the Internet and the new media developing rapidly, traditional media have suffered a lot, in order to adapt to the new media environment, take advantage of all kinds of media, achieve a better spread, and to be survival and have a better development, more and more TV choices embrace the Internet, implement "convergence of television and network" strategy. However, under such a strategy, television news programs, a kind of television program which plays a important role,hardly do something to accordance with this new strategy and adjust to the idea of thinking and planning, resulting in a poorer effect of communication and many other problems. This article intend to study the planning of television news programs under the strategy of "convergence of television and network" on the basis of relevant theories and the new environment, through the analysis of some typical cases.
Keywords/Search Tags:Television news, The Internet, Convergence of television and network, Television planning
PDF Full Text Request
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