The Transformation Of Traditional Television News Under The Background Of Tri-network Convergence

Tri-network convergence grows on the base of development in science andtechnology, which will not only renovate technology, but also business, marketing,terminal, organizing, industry mechanism and even media forms. For adapting thechanges of times and meeting social requirements, realizing the change ofcommunication environment, making clear of the characteristics of novel Media,adjusting previous communication ideas and exploiting new communication routesare required for traditional broadcasting and television.As the most important form of information dissemination, TV news is alsoexperiencing the corresponding evolution at the same time. The connotation andsignificance of tri-network convergence are defined referring to its development, it isproven and confirmed that tri-network convergence is the necessary way of televisionmedia development. Both basic concepts and communication mode of traditional TVnews tend to renovate as the driving of tri-network convergence. For basic concepts,all of television, TV news, factors of television news values and TV news gatekeepersface changing and developing under tri-network convergence situation during the newperiod; and for communication mode, the communication subjects and objects beginto change, new relation between transmitters and audiences begin to emerge,multi-integrated transmission processes begin to form, and in a word thecommunication factors of Lasswell’s “5W Mode” will change and proceed as thedevelopment of tri-network convergence. To sum up, the research aims to provide thetheoretic basis for the TV news practice by systematic comparison and analysis oftraditional TV news and TV news under the background of tri-network convergence.