A Study Of Government Management Of The Publication Market In Changsha

The publication market is an important constituent of the cultural market. It is the circulation and spread of publication. The publication is delivered to readers from manufactures. It is closely linked with people's spiritual life and reflects overall national strength and national spirit. The publication market has the obvious duality as it is not only a market of material products but also a market of intellectual and artistic products, which is based upon the duality of publication. The publication market supervision is the management of retail and wholesale of publication. The main task of it is to ban the illegal political publication, eroticism and pirate publication. Thus it has great political and policy characteristics of supervising the publication market.This paper aims to discuss the issue of government supervising existed in Changsha publication market, and try to find an effective supervising countermeasure of publication market. It also hopes to provide decision support for publication market supervision and promote the healthy development of publication market in Changsha.Firstly, it elaborates on the concept and characteristic of publication and publication market. It introduces the principles that publication market operation should abide by. And it introduces the legal laws of supervising the publication market as well as the responsibility of copyright management administration and news press entrusted by the legal publish regulations in our country, it also demonstrates the substance of supervising publication market.Secondly, this article introduces National News & Publications Administration (National Copyright Bureau), and the evolution of Changsha News & Publications Bureau (Copyright Bureau) as well as functions respectively and the present situation of Changsha publication market. It points out the problems in market supervising.Thirdly, using correlation cases, it analyses the problems that exist in supervising Changsha publication market from four aspects: management system, execution, industry organization and social cognition. It aims to offer reasonable and exercisable measures for publication market supervision in Changsha.In summary, the political policy property of market supervising is prominent. Some measures are necessary to achieve effective supervision such as straightening out the management mechanism, consummating the control system, strengthening the basic unit organization and the personnel constructs, activating industry association, strengthening society propagandizes, and encouraging the participation of the whole society..