Research On The Construction Of The Publication Market System Of China

In1999, Peiyan Zeng, the minister of the National Development and Reform Commission made it clearly in "the1998implementation of the National Economic and Social Development Plan and the1999Draft Plan for National Economic and Social Development Report", that it is needed to promote the industrialization of cultural, educational, non-compulsory education and basic healthcare industry,. In his statement, cultural industry was formally incorporated into the national development plans for the first time, and it also the beginning of the publishing industrialization which is the subsystem of the culture industrialization. With the development of more than ten years, publishing industry has made much achievement, however, there exists much problem, such as product homogeneity, malicious price wars, books artificially high prices, high inventory, poor co-ordination between traditional publishing and digital publishing enterprise, etc. It was not until April20,2011that did the "news publishing industry"1025"period of development planning" regard the establishment of a a unified, open, competitive and orderly, healthy and prosperous modern market system publications as one of the primary objectives of Press and Publication of "1025" period.With more and more emphasis on the market system of publishing from administration, many scholars also started to focus on studying and analyzing the issues related with publishing market system in order to contribute ideas for the construction of publishing market system. The market system of Publications is the carrier of the publishing industry, thus, the establishment of publications promoting the prosperity of the market system in favor of the development of China's publishing industry.Based on the above understanding, the paper tries to explore the issue of the Chinese (only China mainland considered) publishing market system from both theoretical and practical aspects. This paper takes the industrial economics, new institutional economics and other disciplines of knowledge as guidance, systematically analyzes the development status of the publication market system, and indicated the problems existing in the construction process of publication market system. On this basis, this paper proposes the goal of building publication market system of China, and constructs the operation mode of publication market system based on market pushing from publishing elements. Meanwhile, this paper also put forward the idea of constructing publication market system and develops the theoretical system of constructing publication market initially. On the whole, this article complete research base the idea of "questions-solving problem-analyzing the problem".The first chapter, analyzes the background and significance of the publication market and clearly explains the necessity of this thesis topic. Secondly, Through reviewing the exsiting relevant research work of publication market system, this chapter specifies the research topics and clarifies the research ideas,The second chapter discusses the basical theories of pulication market system. On the basis of introducing the theories and developing process of publishing market system, this chapter investigated the concept, types, characteristics and significance of publishing market system combined with the development status of publishing industry so as to lay a theoretical foundation for our study.Publication market system is the organic system made up of publishing commodity markets and publishing factor market, which both interact with and has mutual influence on each other. According to the function of exchangeable object, publishing market system can be divided into two types of publishing commodities markets and publishing elements markets. Moreover, publishing market system can be divided into three types of educational publishing market, professional publishing market, and mass publishing markets in accordance with the basic function. Publishing market system has not only the characters of unity, openness, competition, orderly existing in the general market system, but also has some characters different from those in commodities economic field, such as non-profit purposes of publishing production, spirituality of publication's use value, a departure from the exchange rates of publishing markets, the non-consumption of consumer in publishing market. In addition to the characters of unity, openness, competition, orderly existing.The Publication system is the interaction of market transactions, commodity markets and publishing interacting factor, which constitutes an organic system. Object properties can be divided in accordance with the exchange of commodities markets and publishing market elements, and according to market basic function, the market can be divided into educational publishing market, the professional publishing market, mass publishing market categories. In addition to publications possess system market system unity, openness, competition, orderly, but also has different from other commodities in the economic field characteristics, such as non-profit publication production purposes, publishing product the value of spirituality, a departure from the publication of market exchange rates, the publication market consumption of non-expendable.The third chapter analyzes the current situation and the existing problems of publication market system in China. Specifically, this chapter mainly includes the following three parts:firstly, the general situation of publishing commodity markets is analyzed. Moreover, With the guidance of industrial organization theory, development scale, market structure and operational efficiency of publishing commodity markets are analyzed respectively. Secondly, the general situation of publishing factor markets is analyzed. The general situation of publishing production market, publishing capital market, publishing technology market and publishing talent market is discussed accoding to the types of publishing elements market. Thirdly, the problems existing in the construction process of publishing market system. Specifically, these problemscontains the inefficient operation of publishing commodity markets, schedule delay of the construction of publishing elements markets, the widespread of non-market behavior in the publication market system, and irregularity of construction of publication market system.The fourth chapter constructs the goal of buiding and operation mode of publication market system of China. Firstly, taking book publishing market for example, this chapter designs evaluation indictors and using SPSS18.0software to conduct factor analysis for corresponding indictors. With these work, conclusion is drawn that the market of effective competition, the integration of development and production of individual need is needed in the publication market system of China. Secondly, on the basis of the evaluation system, this chapter constructs the goal of construction of publication market system of China and operation mode of publication market system based on publication elements market pushing which is suitable for situation in China according to development status of publication market system in China and development experience of publication market system in foreign. Finally, the principle of achieving the goal of constructing publication market system of China is put forward, and the following three principles are included:firstly, coordinating culture and economy of publishing market system; secondly, specifying the role of government and market mechanisms in allocation resources in publication market system; thirdly, adapting to the trends of publishing industry.The fifth chapter states the idea of strengthening the publications market system construction. Based on the theory of complex scientific management, this chapter uses the converse thinking to propose the idea of strengthening the construction of publication market system of China according to the building goal, operation mode and problems of publication market system of China. And the publication market system will be constructed from the following three aspects:Firstly, exerting great efforts to strengthen the construction of modern publishing market elements, such as actively cultivating the market the main elements of modern publishing, scientific publishing factor markets to reduce transaction costs, creating publishing market factors play a role in the condition. Secondly, resource allocation of optimized publication market system. such as the developing capabilities of resource allocation of publishing enterprise, development approach of resource of innovative publication market, deepening development of resource of publication market system. Thirdly, improving the environment for the development of a modern market system publications. Such as improving publications market macroeconomic environment, regulating the industry publication market system environment and optimizing enterprise environments publications market system.The sixth chapter contains the conclusion and future work. This chapter summarizes the whole work done in this paper, and draws the following three conclusions:first, the formation of publication of the market system is a continuous process of breaking the monopoly, secondly, The improvement of publication market system is the process of structure optimization of publishing industry. Thirdly, the mature of publication market systems depends on dynamic sound of the entire national market system. Meanwhile, this chapter also indicates the limitation of this work and proposes the future work.