The Research Of News Cartoon' Communication Characteristic

News cartoon is a vigorous news reports manner. Even in theInternet era, based on their characteristics of the media, Informationdissemination of the traditional news cartoon in disseminatinginformation remains irreplaceable position. The fact of the audience lovedcomics decided the increasing needs of comics by the media-It ismotive force that news cartoon survive and develop in the Internet era.Based on the history of Journalism, aesthetics and communication,semiotics, Journalism and related knowledge, Writer discusseddevelopments of news cartoon in China and its advantage. At the sametime, with the development of the news cartoon in contemporary China.Then it supplies some practical policies for the development of newscartoons. The full text is divided into four parts.The first chapter, the author reviewed the development of China'snews cartoons, and analysis the relationship of news cartoon andnewspapers. And redefined the meaning of news cartoon, the newscartoon is news reports manner which is manifested in form of painting,using many Artistic expression, such as exaggeration, Match.The second chapter, From the "media" itself, author study thecharacteristics of news cartoon, including information properties,appraisals, artistry and humorous. As a part of information disseminationsystem, author studies their social functions, including the transmission ofinformation, comments, public opinion supervision and modify layout.The third chapter, with the help of aesthetics, communication,semiotics theory, the author analysis the text of the typical news cartoonto reveal which is the advantage of the news cartoon.The fourth chapter, with the current development of China's news cartoon, author analysis defects of news cartoon from three level- theory,the works and personnel. Meanwhile author revealed the challenge andchance of news cartoon from political environment, the mediaenvironment and culture environment. Finally, in response to fiercecompetition in the market situation, I propound the solutions toimproving the core competitive ability of news cartoon from two aspects.