| In today's society we are in an information society,Information can be said to be everywhere.General Secretary Xi Jinping has also continuously emphasized that accelerating the transformation and upgrading of industries,and transforming from manufacturing to intelligent manufacturing is a key node for building a well-off society in an all-round way.Therefore,if textile and garment enterprises want to develop continuously and healthily,improving quality and efficiency is an inevitable choice.It can penetrate into all aspects of an enterprise,such as its products,management,technology and corresponding services,so as to speed up its efficient production,improve management and decision-making science,and ultimately enhance its competitive advantage.Based on previous research results,the benefits of informatization have been confirmed,but these studies have explained that the level of informatization improves the competitive advantage of enterprises generally has its specific mechanism,which depends on the corresponding intermediary variables,such as management efficiency,technical capabilities,and innovation Capabilities,organizational changes,etc.,are worthy of further study.Few scholars have studied the mechanism of management efficiency as an intermediary variable to enhance the competitive advantage of enterprises.Therefore,this paper studies whether the management efficiency of an enterprise can play the role of intermediary variables in the corresponding mechanism from a new perspective.For textile and garment enterprises,closely related to the competitive advantage of textile and garment enterprises is the company's brand value,which can increase excess profits for the enterprise.After people's material life needs increasingly pursue quality,market competition no longer wins with low prices and other strategies.Consumers pay more attention to factors such as brand and service.Therefore,discovering brand value is indispensable for the future development of textile and apparel companies.Exploring the way to enhance the brand value is in line with the requirements of building a "textile power".Therefore,this article takes the financial perspective as the starting point,selects relevant financial indicators to construct the brand value model of textile and apparel enterprises,and selects brand value as the standard to measure the competitive advantages of textile and apparel enterprises,so as to quantify the competitive advantages of enterprises and facilitate empirical analysis.On the basis of reviewing important domestic and foreign documents related to this article,this article has realized the combing of the relationship between informatization,management efficiency and competitive advantage(brand value);using enterprise competitive advantage theory,resource-based theory,and core competence theory to explain the company How the level of informatization investment can improve corporate competitive advantage(brand value)through management efficiency,and then put forward four hypotheses.According to the test steps of the intermediary effect,define relevant variables such as information investment level,corporate management efficiency,corporate brand value,collect relevant data in the database,sort and analyze eligible data,construct regression models,and describe samples After analysis and correlation analysis,regression results and summary analysis,the following four main conclusions are formed:(1)There is a significant positive correlation between the level of informatization investment and the company's competitive advantage(brand value);(2)There is a significant positive correlation between the level of informatization investment and corporate management efficiency(operating capability);(3)Corporate management efficiency is significantly positively correlated with corporate competitive advantage(brand value);(4)The efficiency of corporate management is an intermediate variable in the mechanism of corporate informatization to improve corporate competitive advantage(brand value). |
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